Personal Data 2.1 There are several types of information we Collect on the Website that includes information for our business purpose to serve you better. On some pages on the Website, you can voluntarily provide personally identiﬁable information such as your name, postal address, e-mail address and phone number (“Personal Data”) when you contact us with an inquiry, request, or suggestion, provide feedback on our products, participate in a marketing program, or register to receive promotional materials and products and services. 2.2 We may also Collect other information, including your interests, preferences, purchasing behaviour, transactional information, geographical location and demographics (e.g., age, gender and income information). We may, on occasion, combine Personal Data we receive online with other records (such as those from telephone and direct purchases) to develop a customer profile relating to you. 2.3 We will attempt to limit the types of Personal Data we Collect to only that to which you consent (for example, in the context of online registration, competitions, message boards, surveys, polls, games, SMS, MMS and other mobile services). 2.4 If you would like to make sure we do not share your email address or other Personal Data with any third parties or that we do not provide you with targeted e-mails, surveys or promotional offers, send us an e-mail opting out of these communications to firstname.lastname@example.orgPlease note that we may occasionally contact you for administrative purposes even if you opt out of these communications. 2.5 When you visit our Website, our web server also automatically records the name of your ISP (Internet Service Provider), the website from which you visit us, the pages on our sites you visit and in what sequence, and the date and length of your visit. This information is aggregate and anonymous data and does not identify you specifically.
Use of Personal Data 3.1 We may use your Personal Data to: 3.1.1 provide services or products you request (e.g. send you by email or other electronic means our newsletters or other products or services in which you express an interest); 3.1.2 allow you to participate in recreational activities on the Website (e.g. participate in our message boards), to organise or carry out promotional activities, games or promotional events; 3.1.3 inform you of changes made to our Website; 3.1.4 inform you of products, services, promotions, offers and competitions which you may find interesting, subject to clause 6 below; 3.1.5 respond to any queries you may have; 3.1.6 develop a direct relationship with you for the purposes described in this section; 3.1.7 develop an online customer profile; 3.1.8 understand general customer trends and patterns so we can develop and support existing and ongoing marketing strategies for our products and services; and 3.1.9 for security, administrative and legal purposes. 3.2 Where you choose to receive mobile services and content via SMS, MMS and other mobile services, we use this information to deliver such mobile services and content to you, to carry out market research, to track sales data and to plan other promotional activities which may be of interest to you.
Personal Data for marketing purposes 6.1 If we obtain your prior consent, we may use your Personal Data for the purposes of: 6.1.1 direct marketing of our own products and services and on behalf of other companies within Landmark; and/or 6.1.2 direct marketing of products and services on behalf of selected third parties, if you have agreed to your details being passed onto third parties. 6.2 You are entitled to request that we desist from using your Personal Data for the purposes of direct marketing, and follow the opt-out steps as specified in clause 2.4.
Security measures 7.1 Although absolute security cannot be guaranteed on the Internet, we have in place up-to-date, reasonable technical and organisational security measures to protect your Personal Data against accidental or intentional manipulation, loss, misuse, destruction or against unauthorised disclosure or access to the information we Collect online. 7.2 While we cannot ensure or warrant the security of any Personal Data you provide us, we will continue to maintain and improve these security measures over time in line with legal and technological developments.
Protecting Your Personal Data We take adequate steps to: • Protect the Personal Data collected from you against unauthorized access, disclosure, alteration or destruction. • Keep your Personal Data up-to-date, consistent with applicable law. • Protect your Personal Data that you provide while you transact online. However, do note that no security system or system of transmitting data over the Internet can be guaranteed to be entirely secure. • Ensure that our affiliates and service providers take reasonable measures to maintain the confidentiality of your Personal Data.